Crafting Timeless Identities
BRINGING STORIES TO LIFE THROUGH DESIGN
My name is Jeff Yas. I build distinctive brand identities that emphasize connection and resonate across time. My expertise in logo design, typography, and color systems merges with my background in anthropology and archaeology, giving me a deep understanding of visual storytelling, image curation, and the ability to effectively communicate global messages through design.
brand work
brand work
Layered Design Solutions
EXPLORING DEPTH THROUGH DESIGN STRATIGRAPHY
Much like stratigraphy in archaeology, my design process uncovers the hidden layers within a brand’s history, revealing deep, resonant stories. From logo systems to comprehensive visual identities, I ensure each element adds to the brand’s overarching narrative.
Logos with Legacy
DESIGNING SYMBOLS THAT ENDURE TIME
A logo is more than a mark—it’s a cultural artifact. My approach to logo design draws inspiration from archaeological processes, carefully crafting symbols that speak to both the history and future of a brand. Each design is built to last, evolving with your audience.
logo work
logo work
Typography as Storytelling
CRAFTING READABLE, ACCESSIBLE TYPOGRAPHIC SYSTEMS
Typography is a key element in storytelling. I specialize in developing typographic systems that are not only visually striking but also accessible and inclusive, ensuring that your message reaches everyone while maintaining a cohesive and elegant brand presence.
Color Correction
BUILDING ACCESSIBLE AND IMPACTFUL COLOR PALETTES
Color is a powerful tool for connection. Drawing on principles from both design and anthropology, I create accessible color systems that evoke emotion while meeting accessibility standards. These palettes enhance brand impact without compromising usability or inclusivity.
color work
color work
Strategic Vision
ELEVATING BRANDS WITH PURPOSEFUL DESIGN LEADERSHIP
As a seasoned Senior Designer and Art Director, I’ve helped brands like Bulgari and Viacom tell their stories through design. With a strategic and holistic approach, I ensure that each design choice supports the bigger picture, aligning brand visuals with business goals.
vision workBridging Art & History
DESIGN INSPIRED BY ARCHAEOLOGICAL INSIGHTS
My background in archaeology shapes the way I see design challenges. I approach each project as a complex composition, layering historical insights with modern design principles. This unique perspective allows me to construct brand journeys that feel rich and multidimensional.
Adobe Mastery
MASTERING BETA TOOLS TO ENHANCE CREATIVITY
From Photoshop to InDesign, my mastery of the Adobe Creative Suite ensures precision and creativity across all brand touchpoints. I experiment with the latest BETA vesions to push the edge of innovation. Whether it’s vector-based logo work, annual reports or complex data visualizations, I bring a high level of expertise to every project, ensuring excellence in execution.